April 05, 2012   advertising , nonprofit , Social Networking , Word-of-mouth

A New Attitude to Social Networking Is What It Might Take!

Social networks provide an excellent environment to promote awareness of your group, events or ministry. However, if you use social netwo...

Social networks provide an excellent environment to promote awareness of your group, events or ministry. However, if you use social networking as a way to advertise rather than to connect, you're not going to have the success you could. Advertisement style posts with urgent language such as "Register Now," or "Get Your Ticket Now," or "We Need Your Help," have, in my experience, less and less effectiveness when it comes to drawing people into the great event I am planning. Also, listing the time, date and location is just not enough. In other words, a shift in thinking is necessary away from newsletter style copy, or church bulletin style announcements and towards something more social, more personal, more connecting. In other words, you have to develop a new attitude towards how you use social networking: make it personal.

Read the Article here.

Learn to "Tell the story," the power of "Word-of-Mouth" over advertising, and some ideas about how much is too much and too little.

I would like to hear what your thoughts are and how you use social networking in your nonprofit organization.